Reddit turns prime contributors’ Reddit Gold into real-world cash

Reddit introduced right this moment that it’s going to start paying prime contributors for gold. The platform’s new Contributor Program permits redditors who meet sure necessities to obtain real-world cash (distributed month-to-month) for his or her awarded content material. The corporate can also be revamping how publish / remark rewards work by eliminating Reddit Cash (and all related awards) in favor of all gold on a regular basis.

The Contributor Program is open to redditors who’re 18+ years outdated, in an eligible location (solely the US firstly), have an account “in good standing” and meet karma minimums. Reddit will grant “customary contributor” standing (incomes 90 cents per gold awarded) to these with at the least 10 gold who obtained between 100 and 4,999 karma within the final 12 months. Past that, “prime contributors” (incomes $1 per gold awarded) will want a minimal of 10 gold and over 5,000 karma from the previous 12 months. Redditors falling under these thresholds received’t be eligible for real-world funds till they attain the objectives.

You’ll be able to examine your eligibility by navigating to this system web page by way of your profile menu. For those who can be a part of, the “Get Verified to Begin Incomes” button can be highlighted and tappable/clickable.

Reddit additionally made some interface modifications to match the brand new emphasis on gold. Gilded posts and feedback will now show a gold upvote icon rather than the usual one. The platform additionally now enables you to award and buy gold straight from a publish: Now you can long-press on the upvote icon for a publish or remark within the Reddit cellular app (or, finally, hover the cursor over the image on the internet) to decide on between giving one and 25 gold awards. A single gold will price customers $2, whereas they may pay as much as $49 for 25 of them. The brand new gold system is obtainable now on cellular and can roll out to net customers “later this yr.”

Reddit’s API changes from earlier this yr make it rather more troublesome for third events to trace engagement on the platform. Nevertheless, with anecdotal studies of engagement dropping after the API protests, right this moment’s strikes may very well be considered as a carrot to lure / retain prolific contributors who will assist the platform construct engagement — much like creator applications from X, YouTube, TikTok and Instagram.

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