Again in Could, Disney CEO Bob Iger introduced that the company’s streaming service would be getting a price hike later within the 12 months. Now, we all know when: throughout Disney’s quarterly earnings name, Iger introduced that the ad-free Disney+ premium tier could be raised to $13.99 on October 12. It is the streaming service’s second $3 worth enhance within the final 12 months — the present $10.99 subscription worth was set in December. Hulu’s ad-free plan can be getting the $3 bump, elevating it to $17.99/month for a standalone subscription.
It is a large worth enhance, however Disney is providing some aid for purchasers who’re prepared to bundle the companies. A brand new Duo Premium subscription that bundles each ad-free tiers of Disney+ and Hulu can be out there for $19.99. Disney additionally introduced that beginning in November, the $8 ad-supported tier it launched within the US final 12 months can be made out there in Europe and Canada.
Iger additionally warned that Disney could be pushing back against account sharing quickly, stating that the corporate is “actively exploring methods to deal with account sharing and one of the best choices for paying subscribers to share their accounts with family and friends.” The corporate expects to begin implementing these new insurance policies someday in 2024.
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